James and Robert Ukrop grew up working in the family's Ukrop's Super Market in Richmond, Virginia. Guided by the principle of treating customers, associates, and suppliers as they personally wanted to be treated, the brothers grew the business to become Richmond's market leader. Ukrop's became known for one-stop shopping and included innovative features such as ready prepared meals, a restaurant, and bank (later First Market Bank). James served as CEO of Ukrop's and Chairman of First Market Bank. Under his leadership, Ukrop's earned a reputation for promoting minorities to leadership positions and supporting minority-owned suppliers.